Tuesday, 8 December 2009


Your children can step out in style this Christmas thanks to the pop-up UGG shop on Selfridges 3rd floor.

Following in the current trend for pop-up shops, UGG has opened a children’s only footwear concession, so that trendy children can face the ravages of winter a la Miley Cyrus.

The UGG department can be found within the Step2wo concession on the third floor and is the first of its kind anywhere in the world. As well as the well-known classic UGG boot, the pop-up shop will stock seasonal styles, metallic versions and sheepskin trimmed boots all in a luxurious Christmassy surrounding decked out in traditional UGG sheepskin style. So you can relax in the shag-pile chairs while your progeny strut their stuff in the luxury boots.

The concession will be open until the end of January.