Katie Holmes to launch new fashion line for women and children

Celebrity mother Katie Holmes has developed a new clothing line for both women and children. The line is in collaboration with celebrity stylist Jeanne Yang. The collection is called Holmes and Yang and the mini-me designs were inspired by Katie’s own daughter Suri and Jeanne’s two daughters Zoey and Sydney.

“We started about a year ago,” says Katie, “sketching different things, trying to find comfortable clothing for my daughter that is also pretty and cute.” The collection has been described as having a ‘classic style.’

The line will debut in LA this September.

American Apparel launches new youth line

Due to popular demand for children’s clothing, American Apparel has shrunk down their current adult designs for their children’s apparel line.

Marsha Brady, a creative director for American Apparel says, "We've received so many letters from parents asking us to 'shrink down' some of the signature styles for their children. The ones we started with are simple, practical, fun solutions for parents.”

The store already sells children’s and babies clothing in 70 stores within the US.
For more information on the new youth range check out their website on www.americanapparel.co.uk

Hackett teams up with Harrods and Aston Martin

Hackett has teamed up with Harrods and Aston Martin for a fantastic event to launch their new Autumn/Winter 09 Childrenswear collection.
They are offering a brilliant photo shoot opportunity where children can have their photograph taken in a miniature vintage Aston Martin whilst dressed in pieces from Hackett’s Aston Martin Collection.
You can even take home your complementary photograph with out it being essential that you purchase from the clothing collection. The prices start from £45 and the size ranges from 2-16 year olds.
It all takes place on Saturday 24 October between 11am and 6pm on the fourth floor at Harrods.

Bamboo Baby Spring Summer 2010

Bamboo Baby’s Spring/Summer children’s collection is to be called ‘Bamboo Sporty’ and the collection has been inspired by quintessential English summer sports, where girls wear tennis dresses with large white sashes and short-sleeved pink and white striped T-shirts. Boys can choose from stripy cricket and rugby jumpers and classic straight leg jeans. For babies there are fine knits, stripy all-in-ones and soft white sleep suits.

Not only are you getting excellent quality in clothing, you can take heed in knowing that you are doing your bit for your planet. Sisters Chloe and Sophie Tostevin who run the south London based company are well known for their 100% natural use of bamboo fabrics that are especially designed for babies and children. “Bamboo fabric is organic, sustainable and super eco-friendly whilst being gorgeously soft”, says Chloe.

For more about the Bamboo Sporty range email bamboo-baby@hotmail.co.uk or call 07881 827741. You can also shop online at www.bamboobaby.co.uk.

Clothing range direct from Hollywood

Following in the footsteps of other famous mothers such as Nicole Richie, Tori Spelling is launching her own range of children’s clothing.
The former Beverly Hill 90210 actress is said to have been inspire by her own children, Liam 2 years old and Stella 1 year old. “I pay close attention to what styles and materials Liam and Stella feel most comfortable in, and then I add the stylish element."
The clothing range is called ‘Little Maven’ and will be launched in the USA this autumn.
The collection includes a large range of colours and styles, with polka-dot and zigzag stripes for girls and for the boys a lot of grey, muted greens and blues.

Living the dream

Marks and Spencer’s are collaborating with the F 1 team Vodafone Mclaren Mercedes and Lewis Hamilton, to launch a new Formula 1 range of boys apparel.

They have signed a three-year deal and the range comes ages five to 16, with prices starting at £8.

The designs will include racing motifs and the very popular Lewis Hamilton branding and will appear on a variety of garments, from T-shirts and jackets to hoodies.

The range entitled ‘Living the dream’ will be available from September 16
in 270 stores in the UK and will be featured on their website.

ASOS.com Launches Gap for Kids

We have been very excited to learn that leading online fashion store ASOS.com is expanding its impressive designer range by adding Gap to their collection. “We are delighted to welcome Gap onboard to further enhance the strength of our branded offering,” says Nick Robertson, Chief Executive of ASOS.com. Already up and running on their easy-to-use website you can now find Gap clothing for women, men and most importantly children and babies. Gone are the days where we will be reading ‘As seen on Kate Moss’, but instead, ‘As seen on Lila Grace’.
Little ASOS have a wide range of accessories and apparel, and already have plans to add more merchandise for the A/W Christmas collection 2009.

Moda Footwear show report

Today the fashion team headed to Birmingham NEC for the UK’s largest footwear trade fair. The event happens once every season and houses some of the biggest adults and childrenswear brands in the business. As well as viewing some of the adults catwalk shows, we got to see the new children’s spring/summer 2010 shoe collections and spotted some exciting editions. Greens, slate blues and strong yellows were popular, with the Danish brand Angulas presenting a collection of saltwater sandals and t-bar‘s and Gant showcasing an array of baseball boots in bolds.

Froddo presented white trainers, casual Espadrilles, t-bars, while Naturino and Lelli Kelly had casuals in glitzy silvers, with beading in royal gold and baseball boots were everywhere.

Despite the recession, brands did venture down the more luxury route; surrealist Moschino echoed their infamous adult lines with shoes decorated in giant lips and hearts, Pediped expanded their couture line with beautiful gold sandals with fringed details and mock croc skins, Elephantino a new addition to the fair, presented silver pumps and lace-ups all with brogue details. Froddo ventured for a dressier clientele with a small capsule collection of dress shoes, brogues and monk straps crafted in patent blacks and browns.

Boden present their Christmas selection

Boden presented their Christmas selection at a festive lunch at Sketch restaurant showing us what we can look foreword to this winter. In the children’s range there are festive themed baby T-shirts and all-in-ones, tiny woolen mittens, a sweet necklace and bracelet set of varied stones for a quirky version of the popular adult style. There’s also a beautiful flower gem rhinestone necklace for mothers. The women’s clothing also featured many gem encrusted necklines on cardigans and vibrant silk print dresses.

Little Marc Jacobs to launch first UK boutique

Harrods are to launch the first Little Marc Jacobs boutique in the UK this September. Having grown from strength to strength over the last few seasons, Little Marc offer mini versions of their acclaimed Marc by Marc Jacobs adult diffusion line for boys and girls aged 2-12 years. Junior will be reporting at the launch, so watch this space for the latest news, party pictures and interviews with the man himself……

Hackett photoshoot

Here is a sneek preview from Hackett, showing their new Autumn photoshoot, Little Britons. Set in a model village, we can see how the shoot takes place.

Check out the September issue of Junior for the finished advert and see the clothes at http://www.hackett.com

Little Fashion Gallery grows up

Little Fashion Gallery have now launched the Medium Fashion Gallery Collections (see blog on June 1) for older children
They have a selection of brands available including American Apparel, A.P.C, Little Marc Jacobs, Finger in the Nose and Bellerose, and are made for teenage girls and boys between aged 10-16. A large collection of accessories is also sold complete with English jewellery brand Tatty Devine.
The products available are upscale and trendy and come individually wrapped with a collector poster redesigned every season and shot in their studio.
The website now has charity T-shirts for sale too, this T-shirt is from Caramel Baby & Child. The handpainted heart top comes in peach for a girl and blue for boys and all profits go straight to The Naked Heart Foundation. The T-shirt comes in sizes from 12 months to 14 years and costs €30.

Little Marc Swimwear

Marc Jacobs will be turning his talents to a fifty-piece swimwear collection for children which will be launched in time for summer 2010. The company, which began offering Little Marc in 2005, has signed a deal with a US-based swimwear licencee, Swimwear Anywhere.
Little Miss Marc and Little Mister Marc could put a start to matching beach outfits for celebrity Mothers and their babies like Katie Holmes and Suri Cruise or Nicole Richie and Harlow Winter.
“People are always looking for mommy-and-me-type things,” says Rosemarie DiLorenzo, founder of Swimwear Anywhere. “Honestly, the cuter, the better.”
The garments will be inspired by Marc Jacobs ready-to-wear collection prints and shapes and the adult swimwear. The range, including 10 beach cover-ups, will feature colourful cartoon graphics like kissing fish.
Prices will start at around £10.