Wednesday, 24 February 2010

New shop alert

Visit La Stupenderia's flagship London shop at 16 Motcomb Street, London, SW1X 8LB, tel 020 7245 6656, opens Mon-Sat 10-18:00 and Sunday 12-17:00.

Cool website

Soft Gallery's new spring/summer 2010 collection

Thursday, 18 February 2010

What I found today

Nicola Edeler

Tuesday, 16 February 2010

What I found today

A new exciting brand we discovered at Kleine Fabriek

Monday, 15 February 2010

Your child could be the face of Sainsbury Back To School Campaign

Exciting news in Junior Magazine is working in association with Sainsbury to find Britain’s next top child model! We are looking for two aspiring young models to grace the pages of Junior Magazine in a Sainsbury’s Tu back-to-school campaign. All you have to do is send in your child’s best pictures and 10 finalists will get to take part in a glamorous fashion shoot, organized and styled by Junior’s fashion team.

For information on how to enter visit

Friday, 12 February 2010

Tommy Hilfiger Event at Harrods

Does your child want to be the king of Rock n Roll? Dash down to Harrods with your rock attitude child, so they can jump around on the Tommy Hilfiger rock star stage, then-like all stars, they get their very own cooler-than-cool free goody bag with a rock star poster, a complimentary tee and a voucher to spend £25 on any of Tommy Hilfiger’s Junior Collection (ages 8-15). Quick, quick put it in your diary: Be A Rock Star at Harrods, Saturday 27th February 2010 at Harrods, Tommy Hilfiger, Junior Collections, Fourth Floor. 87-135 Brompton Road, London SW1X 7XL, 020 7730 1234.

Wednesday, 3 February 2010

Bubble London 31 January - 01 February 2010

Bazaar D' Etoiles
Nelly Stella
Little Duckling
Aravore Babies

Held at the Business Design center in Islington, a five minute walk from the Junior offices, we headed to see what’s new and exciting for Autumn/Winter 2010/11.

New brands included Nelly Stella from Taiwan who gave visitors a contemporary edge on chi chi childrenswear, satin tunic dresses covered in oversized bows and ruffles, cardigans decorated in abstract frills. Bazaar D' Etoiles from France showed a sophisticated luxury collection of dark dresses with lantern shaped sleeves, slightly Queen Victoria in mourning, plus novel cow-hide mini skirts and beautiful knitted cardigans and granddad shirts for boys.

From the established UK brands, Aravore Babies stood-out, continuing their venture into fashion-forward looks, presenting beautiful Peter Pan collared pleated blouses in stone greys’ and pretty floral printed tea dresses. No Added Sugar boasting one of the biggest stands at the fair, displayed a range of dress coats that were tailored to exception and Hucklebones continued their take on sixties couture think Balenciaga and Chloe.

The winner of the stand-out competition was Little Duckling, showcasing a collection that mixed fashion forward looks with casuals for everyday. Our favorite being the puffed sleeve dresses, with hearts and the pleated burnt orange dress with petal collar.

Tuesday, 2 February 2010

Pitti Bimbo report live now

Visit to read the full report now

Fimi Valencia January 22 - 24 2010 (International Fair of Children's and Young People's Fashion)

Tumble & Dry
AKR Kids
Floc Baby

Spain’s biggest children’s fashion fair set in the city of Valencia, hosts daily catwalks, a large main hall with predominately Italian and Spanish brands and a contemporary entrance housing the newer, younger labels. The fair caters for Spain’s designer tot’s demands, evidence being the six Spanish magazine stands all showcasing their take on children’s fashion. So what does the Spanish market like? Predominately most stands take was preppy, slightly Ralph Lauren for children or for evening Monnalisa were an inspiration or even Hucklebones, but not in an ironic sense.

The highlight was Fimi’s new contemporary hall, with Tammy Donohoe offering beautiful outfits for girls, handcrafted knits and dresses with lovely lace details. Home-grown talent Mosquito En Alaska range of wear for baby and toddlers, fashioned in jerseys, using a pallet of pinks, purples, dusty yellows and grey.

The daily fashion shows caused much excitement. Floc Baby presented a promising collection of dress wear fashioned in casual fabrics and styled with an equestrian feel. Elisa Menuts epitomized the aesthetics of most of Fimi’s stands; preppy, slightly conservative day wear and AKR kids showcased casual wear, punctuated with bright colours and stripes.

Monday, 1 February 2010

A sneak peak at Paul Smiths debut childrenswear collection for a/w 2010

Watch out for the autumn/winter issues of Junior Magazine for much, much more..