Friday, 12 March 2010

River Island launch childrenswear

Yesterday afternoon River Island the high street giant entered into the childrenswear market with their debut collection. The brand invited a selection of key journalists and presented their debut line with a catwalk presentation.

Taking inspiration from River Island’s women and menswear collections, the clothes are aimed at both boys and girls aged 3-10 years. Girlswear consisted of patchwork dresses, floral frills matched with rock-chic studded waistcoats and workman boots. Boyswear gave a nod to the 1950’s, with models sporting baseball jackets, boating shoes followed by a grungier mood; distressed denims and rock tees: the highlight was a striking drummer boy jacket. The range will be available in seven selected River Island stores from 12th April and online from the April 6th.