Thursday, 10 September 2009

John Smedley unveil their newly designed flagship store

Last night the Junior team attended the unveiling of the newly re-designed John Smedley store on Brook Street, Mayfair. Designed by the Four IV design group, who have also created interiors for luxury boutiques Emporio Armani, Mulberry, Harvey Nichols and Duchamp. The store is filled out with dark oak, slate steel fittings and floors of pale stones sourced from John Smedley's local Derbyshire home. In the basement the children’s collections feature beautiful knits in the form of brightly colored cardigans, their classic three button merino wool sweater and a selection of beautiful merino wool girl’s berets with velvet trims.

Visit the new John Smedley’s store at 24 Brook Street, London W1 or visit