Friday, 12 June 2009

Pioneering Childrenswear

The Association of Suppliers to the British Clothing Industry (ASBCI) Annual Dinner in Rugby last week saw the emergence of new talent in children’s fashion. Now in its 15th year, the coveted Student Design Innovation Award was presented to graduate Grace Sherriff for her “Whatever the Weather School Coat”.

The brief was to design an innovative childrenswear garment that combined unique design with practicality and purpose. The coat is truly heaven sent to parents and children alike in preparation for the British winter, with a waterproof cape and hood enclosed in the coat’s collar, rucksack grips on the shoulders, a detachable inner jacket and fluorescent trims and tabs for safety in the dark winter evenings.

Other entrants included a “Sensory Soother” teddy bear dressing gown, which has a concealed recording device and small speakers that are activated by a soft switch, giving parents the chance to record stories and lullabies that can then be played back to the child. While there are no plans to produce the designs just yet, Marks & Spencer are looking at some of the ideas with an aim to incorporate them into future products, so watch this space!
Posted by Emma Bigg