Thursday, 2 July 2009

Pitti Bimbo 69

Pitti Bimbo 69, held at Fortezza da Basso, last week, had promising attenIdance rates with over 7000 buyers turning up. There has been a fall in the numbers of international attendees, due to travel budget cuts; however, the Italians definitely made up for this, showing hopeful signs of an end to this recession. Raffaello Napoleone, CEO of Pitti Immagine said “This was a good edition of Pitti Bimbo”. The starting point for the trends, fabrics and new colours for Spring/Summer 10, Pitti was filled with the top buyers and press for children’s fashion from around the world. There was a big fall in numbers in January 09, from 10 084 to 8600, but this time the drop wasn’t quite so drastic.
Pitti has also received positive feedback from many of its attendees, such as the representatives from Harrods, Barney’s, Saks Fifth Avenue (Dubai) and Galeries Lafayette (Paris). “This seems to be a very good edition of Pitti Bimbo,” says Annalise Quest, buyer at Harrods “going around the stands it does seem a bit quieter than others, but I am getting a very positive impression, and the exhibitors are showing beautiful collections.”
The layout of Pitti Bimbo was also credited, “The layout for showing the collections is excellent and I am seeing lots of interesting new names that we always look for to carry in our stores,” Helen Abraha, buyer at Harvey Nichols in Saudi Arabia. Even during the recession, new children’s fashion brands are still managing to pop up and grab buyer’s attention. A promising conclusion that children’s fashion is still going strong, even in these tough times.

Image: Moncler stand at Pitti Bimbo June 2009
Posted by Laura Chatterton