Children’s fashion resource website launched

This week a new website aimed at giving tips on building a children’s fashion brand has been launched. The website called Children’s Fashion Marketing, delivers key information on markets, how to get a sales agent, manufacturing, plus a directory of all the industry trade fairs and essential contacts.
As well as sound business advice, users can promote their own fashion lines in the Market Place, where you can also leave links and posts.

For more information visit www.childrensfashionmarketing.com

What I found today

Top: Jersey bolero £24; pleated cotton skirt £52 both by Eliane Et Lena (ages 2 - 12). For more information visit www.keddyfactory.com

Press Days

The Junior team ventured out to look at what the high street has in store for Autumn/Winter 09. First up was Marks & Spencer, whose Autograph range (aimed at premium shoppers) gets better every season. Highlights included a sparkling array of sequins on tunics, baseball boots, berets and beyond sequin leggings, a running trend from all the big stores. For boyswear there were stand-out accessories with quirky brown leather baseball boots and tartan plimsoles.
Cath Kidston hosted her press day along side a sample sale, which had every girly fashionista grappling over last season’s floral goodies. Collection wise, Kidston offered more of her famed florals, as well as cute pyjamas and knitwear for children featuring ducks, cowboys, cows and poodles. No trend setting here, but Kidston really doesn’t need to try with an already established fan base.
Debenhams showed childrenswear ranges from their Designers At Debenhams collections, including minimalist knits and autumnal shades from John Rocha, floral and butterfly print dresses from ethnic-inspired Matthew Williamson; casual wear from Jasper Conran and best of all Ted Baker’s smart but modern offerings of cute striped knitwear, smart knitted hats and scarves and array of colorful padded jackets.


Top: Debenhams; Middle: Marks & Spencers; Bottom: Cath Kidston

Cath Kidston A/W 2009

The new A/W 09 collection from Cath Kidston was unveiled yesterday at Chiltern Studios, London.

Saturated in its signature florals and ditsy, nostalgic patterns - you couldn't help but be charmed.



www.cathkidston.co.uk


Posted by Kyrsty Hazell

Cool website

Top: Cotton Liberty print dress £70 (ages 3 - 10). Bottom: Linen grandad shirt £40 (ages 12 months - 10 years); Cotton shorts £28 (ages 6 months - 10 years) all from www.florahenri.com

Mary’s Charity Shop

Mary Portas ‘Queen of Shops’ has teamed up with Grazia Magazine to open a pop-up charity shop at Westfield Shopping Center in aid of Save the Children. The shop, aptly titled ‘Mary’s Charity Shop’, has had donations from Sarah Mower of American Vogue, Luella Bartley and Savannah Miller. Harvey Nichols are dressing the windows and the best thing is that there will be a whole childrenswear section. The shop will be opening on 4 June and will disappear on the 27 June. Hurry!

What I found today

Top: Grandad shirt £31; Middle: Cotton Ossie coat £57; Bottom: Cotton shirt dress £36 all by Talc (ages 2-8). For more info visit www.sweetwilliamltd.com

Baby Connection

French Connection today unveiled their debut baby collection at St Martins Lane Hotel. The capsule collection features minimalist ‘loungewear’ (baby grows, hats, tops and bottoms with super-cute coordinating teddies) made in soft jersey decorated with spots, stars and stripes. The Autumn/Winter 09 range will be available in selected stores from August, ages 0-18 months.

What I found today

Top: deconstructed jersey jacket £112; Middle: Organic cotton dress £88; Bottom: Long sleeved tee with polka dots £32, all by Monsieur Cucu (ages 12 months - 8 years). For more info visit www.lillibulle.typepad.com

Pitti Bimbo - dates unveiled

News just in...

Date: June 25-27 2009
Location: Fortezza da Basso, Florence, Italy


Look out for big names amongst the children's fashion elite including Hugo Boss, Freddy, Moschino Junior, Naturino, Cerise Little and exclusive debut of Billionaire Junior, Scervino Street, Moulin Roty, Voile Blanche Junior and 120% Lino.

Let's not forget that Diesel will be making an appearance celebrating its 25th anniversary with a fabulous celebratory fashion show, held at the Sala della Ronda.

"Pitti Bimbo is the international reference point for children's and teen's fashion collections," says Agostino Poletto, deputy general manager of Pitti Immagine. "The next edition of the fair will see a statistical confirmation - around 50,000 square meters, an expected turnout of roughly 8,000 buyers from around the world and 500 Journalists who track the collections."

What to expect:
Evolving each season, this edition will be no different with the inclusion of 8 sections - Pitti Bimbo, Sport Generation, Superstreet, Babyworld, Kids Design, New View, EcoEthic and Apartment. These all define their style identities and the collections.

Visit www.pittimmagine.com for more details

Rest assured that the Junior team will be there! Expect to find front row catwalk show reports and emerging trends news. Visit www.juniormagazine.co.uk for last season's highlights.


Posted by Kyrsty Hazell

Isabel Marant, the return

News just in- Isabel Marant, the designer most famous for girly minimalism, is re-introducing girlswear. The collection will debut for Autumn/Winter 2009, so look out for the August issue of Junior Magazine for more!

Colette bring in the children

Colette in Paris is one of the world’s most influential fashion stores, celebrated for launching many an up-and-coming designer and always at the forefront for contemporary fashion. Sarah Lerfel, the buyer at Colette, is every designer’s front row request. So at Junior we are very excited to hear that from May 4-30 there will be a pop-up-shop of baby and children’s offerings; Starring Little Marc Jacobs, Comme Des Garcon, APC and Tiny Mammoth. For more details, visit www.colette.fr

The new look

High street giant New Look has launched its much-admired childrenswear online. Enthused by the luxury market, the boys and girls collection aimed at 2-10 year olds is heavy on print and graphics, quirky detailing, novel cuts and lots of mini-me outfits. Shelving the customary blandness of the high street’s standard attempt at the childrens department and offering a refreshing range of looks.

From Top: animal print vest £8.00; double breasted hoody £12; floral skirt with red buttons £8; Oversized dog print top £8; all by New Look (ages 2-10) www.newlook.co.uk

Highlights from last week’s press shows

The press shows last week offered a chance to view some of next season’s top-notch collections. Alongside BHS’ dependable ‘occasion’ wear of bridesmaid dresses and boys suits came new offerings in the Duck and Dodge brand for boys and Millie for girls (ages 2-12) of striped jerseys and graphic print dresses layered over tees. Checked hooded jackets for boys and neon party tutus for girls also stood out. If you are looking for a party outfit, New Look promises something ‘stand out’ with hints of animal print and many, many sequined dresses. Everything was very pretty over at Little White Company with rose pink and pale blues, contrasted by all-in ones with shots of red stripes and heart print designs. Petit Bateau has some gems, including star-print shirts in paint pot red and animal prints on long-sleeved collarless dresses. Burnt orange is a key colour. Other highlights included the baby’s blanket and sleeping bag, both in knitted stripes of bilberry, burnt orange, green, cream and blue.

We love Acne

www.acnestudios.com