Living the dream

Marks and Spencer’s are collaborating with the F 1 team Vodafone Mclaren Mercedes and Lewis Hamilton, to launch a new Formula 1 range of boys apparel.

They have signed a three-year deal and the range comes ages five to 16, with prices starting at £8.

The designs will include racing motifs and the very popular Lewis Hamilton branding and will appear on a variety of garments, from T-shirts and jackets to hoodies.

The range entitled ‘Living the dream’ will be available from September 16
in 270 stores in the UK and will be featured on their website.

ASOS.com Launches Gap for Kids

We have been very excited to learn that leading online fashion store ASOS.com is expanding its impressive designer range by adding Gap to their collection. “We are delighted to welcome Gap onboard to further enhance the strength of our branded offering,” says Nick Robertson, Chief Executive of ASOS.com. Already up and running on their easy-to-use website you can now find Gap clothing for women, men and most importantly children and babies. Gone are the days where we will be reading ‘As seen on Kate Moss’, but instead, ‘As seen on Lila Grace’.
Little ASOS have a wide range of accessories and apparel, and already have plans to add more merchandise for the A/W Christmas collection 2009.

Moda Footwear show report

Today the fashion team headed to Birmingham NEC for the UK’s largest footwear trade fair. The event happens once every season and houses some of the biggest adults and childrenswear brands in the business. As well as viewing some of the adults catwalk shows, we got to see the new children’s spring/summer 2010 shoe collections and spotted some exciting editions. Greens, slate blues and strong yellows were popular, with the Danish brand Angulas presenting a collection of saltwater sandals and t-bar‘s and Gant showcasing an array of baseball boots in bolds.

Froddo presented white trainers, casual Espadrilles, t-bars, while Naturino and Lelli Kelly had casuals in glitzy silvers, with beading in royal gold and baseball boots were everywhere.

Despite the recession, brands did venture down the more luxury route; surrealist Moschino echoed their infamous adult lines with shoes decorated in giant lips and hearts, Pediped expanded their couture line with beautiful gold sandals with fringed details and mock croc skins, Elephantino a new addition to the fair, presented silver pumps and lace-ups all with brogue details. Froddo ventured for a dressier clientele with a small capsule collection of dress shoes, brogues and monk straps crafted in patent blacks and browns.

Boden present their Christmas selection

Boden presented their Christmas selection at a festive lunch at Sketch restaurant showing us what we can look foreword to this winter. In the children’s range there are festive themed baby T-shirts and all-in-ones, tiny woolen mittens, a sweet necklace and bracelet set of varied stones for a quirky version of the popular adult style. There’s also a beautiful flower gem rhinestone necklace for mothers. The women’s clothing also featured many gem encrusted necklines on cardigans and vibrant silk print dresses.

Little Marc Jacobs to launch first UK boutique

Harrods are to launch the first Little Marc Jacobs boutique in the UK this September. Having grown from strength to strength over the last few seasons, Little Marc offer mini versions of their acclaimed Marc by Marc Jacobs adult diffusion line for boys and girls aged 2-12 years. Junior will be reporting at the launch, so watch this space for the latest news, party pictures and interviews with the man himself……

Hackett photoshoot

Here is a sneek preview from Hackett, showing their new Autumn photoshoot, Little Britons. Set in a model village, we can see how the shoot takes place.

Check out the September issue of Junior for the finished advert and see the clothes at http://www.hackett.com

Little Fashion Gallery grows up

Little Fashion Gallery have now launched the Medium Fashion Gallery Collections (see blog on June 1) for older children
They have a selection of brands available including American Apparel, A.P.C, Little Marc Jacobs, Finger in the Nose and Bellerose, and are made for teenage girls and boys between aged 10-16. A large collection of accessories is also sold complete with English jewellery brand Tatty Devine.
The products available are upscale and trendy and come individually wrapped with a collector poster redesigned every season and shot in their studio.
The website now has charity T-shirts for sale too, this T-shirt is from Caramel Baby & Child. The handpainted heart top comes in peach for a girl and blue for boys and all profits go straight to The Naked Heart Foundation. The T-shirt comes in sizes from 12 months to 14 years and costs €30.

Little Marc Swimwear

Marc Jacobs will be turning his talents to a fifty-piece swimwear collection for children which will be launched in time for summer 2010. The company, which began offering Little Marc in 2005, has signed a deal with a US-based swimwear licencee, Swimwear Anywhere.
Little Miss Marc and Little Mister Marc could put a start to matching beach outfits for celebrity Mothers and their babies like Katie Holmes and Suri Cruise or Nicole Richie and Harlow Winter.
“People are always looking for mommy-and-me-type things,” says Rosemarie DiLorenzo, founder of Swimwear Anywhere. “Honestly, the cuter, the better.”
The garments will be inspired by Marc Jacobs ready-to-wear collection prints and shapes and the adult swimwear. The range, including 10 beach cover-ups, will feature colourful cartoon graphics like kissing fish.
Prices will start at around £10.

Christmas press show

On Thursday, Junior viewed a sample of the Autumn/Winter ’09 collection from Couverture. The vibrant colours and styles of the range will cheer up anyone’s winter blues. They stock a series of womens, homeware and childrenswear with a variety of toys for young children and babies. Lots of animal-inspired knitted jumpers and colourful patterns are in store for the childrens’ clothing, whilst accessories focus on animal nightlights and stuffed toys.

Sunuva is a new range of children’s swimwear and beachwear created by Mums for other Mums. The items are comfortable, quick to dry and offer a UV protection of factor 50+. The range includes bikinis, swimsuits, trunks, shirts, dresses and kaftans.

International make-up artist and skincare expert Kim Jacob has launched Angelique, a natural skincare collection for mothers, babies and children. Only natural ingredients are used and the products are safe and beneficial for mother and baby.

More Christmas shows!

Modus

The Christmas show at Modus today presented Junior with different collections of children’s fashion;
Calvin Klein Kids range offers bomber jackets in various colours teamed with velvets, knits and denims. Girls’ clothes were in pinks and navy tones and the boys range took a less lively choice of grey and navy.
Tu at Sainsbury’s displayed a range of sleepwear, knitwear and party dresses. Warm accessories and pretty sequin ballet shoes shown to match. In true Christmas form, a series of seasonal fancy dress was shown including Santa, snowmen and reindeer.
Minnetonka Moccasin displayed mens’ and womens’ shoes and incorporated these adorable children’s boots (above) which were extremely popular with all at the event so are sure to be a big hit for the winter.

BHS

Yesterday saw the launch of the BHS Christmas collection in Marylebone, London. The children’s section of the show was filled with toys and games for Christmas gift ideas for boys and girls. However, there was one display giving a glimpse of what to except for partywear at BHS(above). Any girl would feel every bit the perfect princess in this flowing peach dress with silver pumps.

The toys consisted of Hello Kitty, teddies, dolls and make-up with lots of keyring stocking fillers with lip glosses and mirrors attached. Typical boys’ toys were displayed, the assortment of cars and sporting games would take any boy’s fancy.