This week a new website aimed at giving tips on building a children’s fashion brand has been launched. The website called Children’s Fashion Marketing, delivers key information on markets, how to get a sales agent, manufacturing, plus a directory of all the industry trade fairs and essential contacts.
As well as sound business advice, users can promote their own fashion lines in the Market Place, where you can also leave links and posts.
For more information visit www.childrensfashionmarketing.com
Wednesday, 27 May 2009
Tuesday, 26 May 2009
What I found today


Top: Jersey bolero £24; pleated cotton skirt £52 both by Eliane Et Lena (ages 2 - 12). For more information visit www.keddyfactory.com
Friday, 22 May 2009
Press Days
Cath Kidston hosted her press day along side a sample sale, which had every girly fashionista grappling over last season’s floral goodies. Collection wise, Kidston offered more of her famed florals, as well as cute pyjamas and knitwear for children featuring ducks, cowboys, cows and poodles. No trend setting here, but Kidston really doesn’t need to try with an already established fan base.
Debenhams showed childrenswear ranges from their Designers At Debenhams collections, including minimalist knits and autumnal shades from John Rocha, floral and butterfly print dresses from ethnic-inspired Matthew Williamson; casual wear from Jasper Conran and best of all Ted Baker’s smart but modern offerings of cute striped knitwear, smart knitted hats and scarves and array of colorful padded jackets.
Top: Debenhams; Middle: Marks & Spencers; Bottom: Cath Kidston
Thursday, 21 May 2009
Cath Kidston A/W 2009
Wednesday, 20 May 2009
Tuesday, 19 May 2009
Mary’s Charity Shop

Monday, 18 May 2009
Friday, 15 May 2009
Baby Connection

French Connection today unveiled their debut baby collection at St Martins Lane Hotel. The capsule collection features minimalist ‘loungewear’ (baby grows, hats, tops and bottoms with super-cute coordinating teddies) made in soft jersey decorated with spots, stars and stripes. The Autumn/Winter 09 range will be available in selected stores from August, ages 0-18 months.
Thursday, 14 May 2009
What I found today



Wednesday, 13 May 2009
Pitti Bimbo - dates unveiled

Date: June 25-27 2009
Location: Fortezza da Basso, Florence, Italy
Look out for big names amongst the children's fashion elite including Hugo Boss, Freddy, Moschino Junior, Naturino, Cerise Little and exclusive debut of Billionaire Junior, Scervino Street, Moulin Roty, Voile Blanche Junior and 120% Lino.
Let's not forget that Diesel will be making an appearance celebrating its 25th anniversary with a fabulous celebratory fashion show, held at the Sala della Ronda.
"Pitti Bimbo is the international reference point for children's and teen's fashion collections," says Agostino Poletto, deputy general manager of Pitti Immagine. "The next edition of the fair will see a statistical confirmation - around 50,000 square meters, an expected turnout of roughly 8,000 buyers from around the world and 500 Journalists who track the collections."
What to expect:
Evolving each season, this edition will be no different with the inclusion of 8 sections - Pitti Bimbo, Sport Generation, Superstreet, Babyworld, Kids Design, New View, EcoEthic and Apartment. These all define their style identities and the collections.
Visit www.pittimmagine.com for more details
Rest assured that the Junior team will be there! Expect to find front row catwalk show reports and emerging trends news. Visit www.juniormagazine.co.uk for last season's highlights.
Posted by Kyrsty Hazell
Tuesday, 12 May 2009
Isabel Marant, the return
Friday, 8 May 2009
Colette bring in the children

Wednesday, 6 May 2009
The new look




From Top: animal print vest £8.00; double breasted hoody £12; floral skirt with red buttons £8; Oversized dog print top £8; all by New Look (ages 2-10) www.newlook.co.uk
Tuesday, 5 May 2009
Highlights from last week’s press shows
The press shows last week offered a chance to view some of next season’s top-notch collections. Alongside BHS’ dependable ‘occasion’ wear of bridesmaid dresses and boys suits came new offerings in the Duck and Dodge brand for boys and Millie for girls (ages 2-12) of striped jerseys and graphic print dresses layered over tees. Checked hooded jackets for boys and neon party tutus for girls also stood out. If you are looking for a party outfit, New Look promises something ‘stand out’ with hints of animal print and many, many sequined dresses. Everything was very pretty over at Little White Company with rose pink and pale blues, contrasted by all-in ones with shots of red stripes and heart print designs. Petit Bateau has some gems, including star-print shirts in paint pot red and animal prints on long-sleeved collarless dresses. Burnt orange is a key colour. Other highlights included the baby’s blanket and sleeping bag, both in knitted stripes of bilberry, burnt orange, green, cream and blue.
Friday, 1 May 2009
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